Tata Yodha Pro Kabaddi League

1.

The Problem Statement

Tata Yodha needed to reach Tier II and Tier III audiences digitally, moving beyond conventional automotive advertising. The challenge was to turn its UP Yodha sports association into meaningful participation and

potential customers.

2.

Our Role - Turning Association into Participation

We created the Tata Yodha Kabaddi Challenge, a social-first browser game that connected the spirit of Kabaddi with Tata Yodha’s toughness, using gaming, social content and interactive mechanics to drive engagement and leads.

3.

The Outcome

The campaign turned sport-led engagement into measurable business action, delivering 53L+ reach, 2.5L+ likes, 1,000+ leads and a 16% conversion rate.

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