Lusso International

1.

The Problem Statement

Lusso was entering India as a new automotive brand with no established category or ecosystem. The challenge was to move beyond the language of “car modification” and create a distinctive

premium proposition.

2.

Our Role - Creating a Category, Not Just a Brand

We positioned Lusso around “Curated Luxury Upliftment” and built the entire growth ecosystem from brand identity and digital presence to content, lead generation and CRM.

3.

The Outcome

Lusso evolved from a new name into a recognisable premium brand with its own category language, supported by an integrated brand, demand and digital-to-CRM

growth platform.

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