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Illuminati International
1.
The Problem Statement
Illuminati needed to move beyond being perceived as a lightbox manufacturer and build a stronger, purpose-led identity capable of supporting national and international growth.
2.
Our Role - Turning Purpose into Positioning
We repositioned Illuminati as a sustainability-forward retail solutions partner, creating the #EarthFirst philosophy and embedding it across brand communication, digital, sales and business thinking.
3.
The Outcome
Illuminati evolved from a manufacturing-led brand into a purpose-driven retail solutions business, strengthening its pan-India presence, embedding sustainability into its operations and expanding into Europe and the Middle East.
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