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Finch
1.
The Problem Statement
The Finch needed to enter India as more than another restaurant. The challenge was to turn its mix of global food, craft beverages and live music into a distinctive premium experience that could also scale across cities.
2.
Our Role - Building an Experience, Not Just
a Restaurant
We created a story-led brand and launch strategy, connecting identity, communication, social media, influencers and digital storytelling into one consistent
premium experience.
3.
The Outcome
The Finch grew from an India launch into a recognisable hospitality brand with 17+ outlets, supported by a scalable brand system designed to retain its identity across locations.
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