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Citroën India
1.
The Problem Statement
Citroën was entering India as a new and unfamiliar French automotive brand. The challenge was to build awareness, make its twin-chevron identity recognisable and create cultural relevance with
Indian audiences.
2.
Our Role - Making a Global Brand Feel Local
We turned Citroën’s twin-chevron logo into a culturally relevant visual idea, using Indian food, fashion, architecture, travel and influencer participation to make the brand feel familiar before its cars arrived.
3.
The Outcome
The campaign made Citroën’s logo part of the conversation, generating 47.86M+ reach, 22.51M+ engagements, 21.92M+ views and 86.91M+ impressions, while building positive brand sentiment within
two weeks.
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