top of page
Cipla Breast Cancer Awareness
1.
The Problem Statement
Cipla needed to move beyond traditional breast cancer awareness communication and create meaningful support for women navigating diagnosis, treatment and recovery, along with their families.
2.
Our Role - Building an Ecosystem of Assurance
We created Together 2 For Her Care, connecting awareness, information, survivors, families and care through an integrated ecosystem spanning identity, digital support, events, mailers and newsletters.
3.
The Outcome
The initiative evolved from an awareness campaign into an award-winning care ecosystem, enabling survivor-led support, screening-focused communication and positioning Cipla as an enabler of support beyond medicine.
bottom of page